The Problem

There's no centralized, go-to platform to play online casual games with friends.

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We all desire to play games with others.
Until now, playing games with friends required multiple installs, different accounts and logins and layers upon layers of friction, from discovery to sharing, inviting and onboarding.
  • WEB GAME PORTALS
    Low quality games, no social features or community
  • DISPERSION
    Social games live on their own siloes, requiring new installs and sign ins when switching back and forth between games.
  • THIRD PARTIES
    Even more friction if you want to chat in one app while playing in another.
  • METAVERSES
    Promise to solve the problem, but have not delivered.
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The problem for game developers

Adding social features to a game means developing, and building up a community from scratch - or, creating the game catering to an existing social network (e.g. Facebook Instant) and then being at risk of being suppressed if the game is successful.
  • SUPPRESSED GROWTH
    Traditional social networks with instant game channels suppress game hosted by their platforms if they go too viral (think of Facebook killing FarmVille).
  • HACKING MENTALITY
    Organic discovery requires hacking into the behaviors of each platform and trying to use it against them, instead of just making good games.
  • NO EASY WAY
    Adding standalone social features means making the tech from scratch and starting with zero population.
As a result we're in a chicken-egg scenario, where there's no go-to social platform to play good games with friends, and if someone made one there wouldn't be games for it, and therefore no players.